Can I make a living shooting for the stock market?

Which business model fits my personal style?

How many images do I need to produce to start?

Which agents should I choose to represent my work?

 

These are only a few of the many important questions faced by photographers today who are interested in entering into the booming stock photography market.

Join instructor Kaj R. Svensson for this fun and informative 10 Week 30 hour course. Kaj has many years experience in both owning a stock agency and also shooting for the stock market locally and internationally, so there will be no unanswered questions.

Session 1 :

Introduction –what is stock photography? Brief history of the industry
from the past to present and current status. The skill level of pro shooters
in the stock industry. We will discuss traditional compositional (handout)
strategies and how the rules might be "broken" or modified when shooting
for stock.

Session 2 :

Equipment (cameras, lenses, tripods, light tables, loupes etc). Use of
digital capture versus shooting on various film formats?

Session 3 :

The Stock Market - a very large worldwide market encompassing 2 basic
areas – Editorial and Commercial.

Session 4:

How do we shoot for the stock market? Understanding the product.
Shooting for more than one market at a time.

Session 5 :

Field trip – students will shoot a small series of images based upon "stock
usage" parameters.

Session 6:

Class review of field trip images. Getting your images organized.
Creating "File Info" (Metadata and Keywords) for digital images and labels
for 35mm color slides and transparencies. Scanning transparencies

Session 7 :

Copyright, Image Rights and Negotiations. Rights managed images
versus Royalty Free images.

Session 8 :

Finding the customers – self-marketing. Surfing stock photo websites.
Public libraries. Writing letters of introduction. Creating promotional discs,
etc.

Session 9 :

Finding a Stock Photography Agency to represent your work.

Session 10:

Class review of final assignments.

Level:

Beginner/General Interest. No previous photography experience required.

Enrollment:

Maximum 15 participants.

Equipment Needed:

Pen and paper.

We Provide:

Detailed course notes in binder.

Early-Bird Discount:

Most of our courses and workshops offer a 10% discount is applied automatically if you register before the Early-Bird Discount deadline date listed in the registration table below.

Some courses and workshops offer a discount if you're among the first 3 people who register. This discount will replace the 'standard' Early Bird Discount mentioned above, and will be applied automatically during the online registration process (as long as it is available). Check the course/workshop listing page for more details.

Group Discount:

A 5% discount will be appplied if 3 or more people register at the same time for the same workshop. (All 3 tuitions must be paid for by one credit card to be considered a group registration.) Please follow the instructions on the online registration page.

In order to provide the best learning environment possible VPW keeps class and tour sizes limited to 10-15 people (depending on the workshop). This is but one reason that we count on you to attend your chosen class or tour, once you have registered for it.

If you must withdraw for any reason please be aware of our refund policy as follows:

For our Local Lectures, Seminars, and Workshops valued at or under $100, VPW is unable to provide a cash refund. Transfers are limited to one transfer to either the same event at a later date, or a different event of equal value. VPW requires 48 hours written notice in order to make such a transfer (email notice is acceptable). The event you are transferring to must occur within 6 months of the original event you registered for. A $15 fee will be applied to all transfers.

For our Local Workshops, 1 to 5 days in length and our Local 4 to 10 Week Courses, VPW requires 30 days written notice (before the event start date) of your withdrawal in order to provide a refund. (Email notice is acceptable.)

For our Master Photographer Series workshops, 1 to 5 days in length, VPW requires 60 days written notice (before the workshop start date) of your withdrawal in order to provide a refund. VPW may retain 15% of fees paid or $150 minimum in processing your refund. If the tuition is less than $500 the minimum fee drops to $75.

Within 45 days of the Master Photographer Series workshop date all fees paid are non-refundable.

For our Photo Tours (national and international), the following charges will apply:

• If you cancel up to 3 months before the tour start date and we can fill your space, your reservation (or deposit) fee will be refunded
• There is no additional cancellation fee up to 8 weeks before the start of your tour
• From 8 weeks to 4 weeks before the tour: 25% of your balance
• From 4 weeks to 1 week before the tour: 50% of your balance
• From 1 week to 72 hours before the tour: 75% of your balance
• If you cancel within 72 hours of the start of the trip, no refund can be paid
• Transaction charges incurred on accepting and refunding payments will be deducted from the refund amount
• In the (unlikely) event that we cancel the Photo Tour, all monies paid will be refunded in full

We highly recommend that you take out travel insurance to guard yourself against monies lost due to unavoidable cancellation by either party.

Transfers (for all events over $100): If you wish to transfer to a different workshop date, VPW requires a minimum of 30 days written (email) notice. All transfers are based on availaibility, and subject to approval by VPW staff. For courses/workshops with tuition above $101, the transfer fee is $35.

Transfer Fees as based on event pricing:
Tuition of $100 and below, the transfer fee is $15
Tuition of $101 and above, the transfer fee is $35

VPW can give no refunds:

If you registered for any event valued at or under $100
If you do not show up for your registered course.
If you register for a course beyond or below your skill or ability level.

Refunds for all events valued at $101 and above (excluding Master Series Workshops):
If a student wishes to cancel their registration for any of VPW's events, and has provided written notice within the appropriate timeframe, a refund less a $50 administration fee will be provided.

Course Cancellation:

Occasionally, we may have to cancel a course due to low enrollment. In this case, we will issue a full refund of all monies paid to VPW up to that time.

Instructor Replacement:

In the event that a listed instructor is unable to participate because of a change in his or her professional schedule, we will replace the instructor with someone of equal or similar credentials. If we cannot find a replacement in due time before the course is about to start, a particular class may have to be rescheduled.

Liability

In the event that we cancel your course, for any reason, the extent of VPW's liability is limited to the return of all monies paid. We will do everything we can to register you in another equivalent course. VPW will not be responsible for reimbursement of travel expenses of any kind.

Please note: An administration charge of $50 applies to all refunds

Read complete refund and liability policy

The Stock Photography 10 Week Course is taught by the following instructor:

Read Kaj's Biography

Please choose your course date from the registration table below.